Posted 20th March 2019
On Tuesday 19 March 2019, a new and innovative marketing partnership was formally launched at The Rheged Centre near Penrith. Focussed on raising the the profile of our World Heritage status landscape to the valuable Chinese market, The North Lakes China Forum (NLCF) comprises 25 member businesses and destinations from around north Cumbria and is now the largest overseas marketing collective in Cumbria.
The launch was attended by over 50 people; following an address from keynote speaker and VIP guest, the Chinese Consul General Mr. Zheng Xiyuan, guests were treated to a bespoke filmic ‘tour’ of the North Lakes on Rheged’s state of the art cinema screen. Lunch showcased Cumbrian produce and included Sticky Toffee Pudding and Sarah Nelson’s Grasmere Gingerbread. Finally, guests boarded a Stagecoach open top bus, brought back into commission specially for the occasion, to make the short journey to Pooley Bridge where they joined an Ullswater ‘Steamer’ for a celebratory cruise on Ullswater.