Tourism businesses head to India to sell Cumbria to the world

A group of Cumbrian tourism businesses are heading to two of India’s largest cities next week (13-16 January 2020), to help make the most of the UK’s growing appeal to visitors from one of the world’s fastest growing economies.

The newly launched ‘English Lake District India Forum’ was recently set up by Cumbria Tourism to bring together businesses to collectively target the fast-growing Indian market.